The Prado on the Web: An eternal beauty braid for the digital transformation of he Prado Museum

'The Prado on the Web' (https://www.museodelprado.es/) is a project built with symbolic artificial intelligence based on a semantically interpreted knowledge graph, powered with GNOSS technology. Museo del Prado is one of the most important and visited museums in the world.
In 2014, the Prado website was reaching the end of its useful life. Prado's most important asset is the Collection, and this was the axis of the new website project. The Prado needed a new website with new features, including the basic checklist of a modern website: responsive design, mark-up language, greater integration with social networks, etc.
The project was designed to expand the Museo del Prado's web presence to ensure more user-friendly, straightforward, practical, intuitive and interesting public access to the rich body of resources and contents that make up its heritage. To do so, this heritage was represented via a queriable Knowledge Graph that interlinks the museum's artworks and authors and enriches them with other knowledge assets pertaining to the museum, such as its encyclopaedia and archives. All of this has been done to allow all users to retrieve information according to their interests and intentions, thus encouraging them to enjoy their visit for a longer period.